A pilot program for promoting South African grapes in China will kick off this week. Photo credit: Xiaoxiang Morning Herald
It is reported that the pilot program for promoting South African grapes in China will kick off this week, aiming to achieve an annual sales of 10 million containers to China within five years. Anton Viljoen, chairman of the South African Table Grape Industry (SATI), expresses the industry's excitement about this new program and believes that it initiates South Africa's sales growth in China.
Viljoen said,"We believe that the important thing is to promote the image of South Africa as a major supplier of grapes for the Asian market, particularly in China, we have been planning such activities recently. We want to get a strong foothold in the Chinese market, creating more jobs and generating about ZAR 1.3 billion (about RMB 572.5 million) revenue from this market."
SATI's spokesman Clayton Swart previously told ASIAFRUIT that the pilot promotion of South African grapes reflected the industry's confidence in the Chinese market.
Africa abounds with natural resources and has produced unique products, such as cocoa beans, coffee, sesame, cotton, tea, honey and citrus. Its high-quality and characteristic agricultural products have gradually come to China and the export scale is continuously increasing. China has been Africa's largest trade partner for 11 consecutive years. From the structure of China's imports from Africa, most of them are agricultural products, except for energy and mineral products. Over the past three years, the amount of China's agricultural imports from Africa has grown at an average annual rate of 14%, making China the second-largest agricultural importer of Africa.
As the permanent host city of the China-Africa Economic and Trade Expo (CAETE), Hunan is increasing and consolidating economic and trade cooperation with Africa on agricultural products.
Photo credit: Hunan Gaoqiao Grand Market
At present, the African Nut Trading Center in Hunan has established international direct purchasing cooperation with key African nut producers, such as Ghana, Côte d'Ivoire, Kenya, and Tanzania, and has introduced nearly 200 high-quality enterprises and merchants. Next, the center will work with multiple African countries to establish a complete industry chain including planting, procurement, processing, display and trade. In the first quarter of this year, the African Nut Trading Center in Hunan reached sales amount of about RMB 3 billion and a growth rate of 10%.
Photo credit: Hunan Gaoqiao Grand Market
In the first quarter of 2021, the African Cocoa Marketing Center in China (Changsha) opened three new operation centers in Quanzhou, Yangzhou and Hangzhou cities, making the total number of centers expand to 6 from the Guangzhou, Xiamen and Nanjing marketing centers that were put into operation. The National Cocoa Innovation and Entrepreneurship Competition is about to begin, and the number of cooperative manufacturers in Africa, South Pacific and South America has doubled than before.
The second phase of China-Africa Economic and Trade Cooperation Promotion Innovation Demonstration Park is under construction at a faster pace; China-Africa Live E-Commerce Incubation Center, a new platform for economic and trade cooperation with Africa, has brought nearly RMB 100 million of turnover in 3 months since its operation on December 25, 2020.
As a lot of African agricultural products are of high quality and green, China's import of agricultural products from Africa is growing rapidly and African agricultural products are expected to enjoy great potential for trade growth in the future. Liang Ming, director of the Institute of Foreign Trade under the Chinese Academy of International Trade and Economic Cooperation (CAITEC) affiliated to the Ministry of Commerce, believes that on the one hand, CAETE, CIIE and other platforms should be used to strengthen product publicity and promotion so that more Chinese consumers will know about those high-quality special African agricultural products; on the other hand, China should help African countries improve agricultural technologies and further enhance their ability of independent agricultural production. Moreover, the Chinese government and the governments of African countries should work more closely to further promote customs clearance facilitation and optimize quarantine access procedures.
Further reviewed by: Zhao Yuhui and Jiang Yongfeng
Reviewed by: Chen Jue
Edited by: Liao Sijin
Source: China-Africa Economic and Trade Expo